NextGen Telecom
Bigger. Brighter. Bolder.
- Year
- 2025
- Sector
- Telecom
- Services
- Strategy · OOH · Paid Media
A rebrand reveal staged across the city's biggest digital screens.
The challenge
Re-introduce a 20-year-old network brand to a younger audience in one week.
Our approach
A synchronized DOOH takeover at 8pm each night, mirrored live on social with countdowns and AR filters.
+31 pts
Brand awareness lift
212
Screens synchronized
96K
Social mentions
