Northline Apparel
After Dark
- Year
- 2026
- Sector
- Fashion
- Services
- Production · Social & Creators
A streetwear drop shot entirely under the city's overpasses.
The challenge
Northline's audience had tuned out polished studio lookbooks.
Our approach
We cast local skaters and musicians and shot at dusk under sodium light, releasing the drop as a nightly social series.
36 hrs
Drop sold out in
+62K
Follower growth
18s
Avg. watch time
