Stoic Coffee Co.

The Fearless Blend

Launching a dark roast for people who start their day before sunrise.

The challenge

Stoic needed a new blend to stand out in a crowded specialty aisle without discounting.

We built the launch around the 5am crowd — night-shift workers, bakers, early runners — with a hero film, transit takeovers and creator mornings.

+148%

First-month sales vs. target

2.1%

Paid social CTR

4.3M

Earned impressions